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Collaboration: How to avoid crossed wires with cross-promotion

By Suzy Bashford, 01 December 10, 08:00

As brand-owners look to get more from their tightened budgets, running promotions across multiple products is becoming a more important and effective tactic, writes Suzy Bashford.

Sales promotion: Festive sales promotion

By Amy Golding, 01 December 10, 12:00

With consumers cutting back, sales promotion has never been more important than it is this Christmas. But are the early launches simply covering up a lack of creativity and originality, asks Amy Goldi...