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Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.

Brand barometer: Chocolate bars - which is most prominent on the web?

By Gemma Charles, 27 January 12, 12:00

Kit Kat generated the most online conversations this week compared to competitors Dairy Milk, Snickers and Flake.

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success

Brand barometer: Department stores - which is most prominent on the web?

By Gemma Charles, 23 January 12, 12:41

Debenhams generated the most online conversations compared to competitors Marks & Spencer, House of Fraser and John Lewis, with a large proportion mentioning its 'Blue Cross Sale'.

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

For those who missed out on the Consumer Electronics Show, Marketing asked Eric Bader, president and chief strategy officer, worldwide, at media network Initiative, to outline the show's most salient ...

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.

What brands need to know about the ASA's online remit

By Gemma Charles, 02 February 11, 12:00

Brands' online marketing content will fall into the ASA's remit in March.

Reality's new dimension

By Andrew McCormick, 16 June 10, 12:00

Technology is enhancing the customer experience like never before.

Top five consumer trends in 2009

By Nicola Clark, 15 December 09, 11:10

LONDON - Marketing identifies the five most important consumer trends of 2009.

Brands harness the power of online games to engage with consumers

By David Benady, 17 November 09, 05:05

LONDON - Online games can be a highly cost-effective way to engage with a target market, but brands should be careful to use them appropriately and ensure that they are properly promoted.