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Reinventing marketing: Alan Mitchell examines marketing's missing metrics
If your metrics are not delivering data that makes your marketing more effective and accountable, you're likely asking the wrong questions. It's time to reappraise your strategy.
Youth marketing: four trends in reaching the CyberGens
LONDON - Brands have grappled with Generation X and Y but the rise of Web 2.0 has brought fresh challenges that brands must navigate to connect with the elusive Cyber Generation.
Sector Insight: Vitamins and supplements
Vitamin sales are set to drop but the sector will return some growth on the back of dietary supplements.
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- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000, Harnham Search and Selection
- £40000 - £45000 per annum, London
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