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The most irritating ads of 2011

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.

Youth marketing: four trends in reaching the CyberGens

LONDON - Brands have grappled with Generation X and Y but the rise of Web 2.0 has brought fresh challenges that brands must navigate to connect with the elusive Cyber Generation.

The failed strategy that drove Tesco TV

LONDON - Was the supermarket's in-store TV network doomed to failure from the start?

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