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Consumers use social commerce to validate purchases with peers
Consumers are using social commerce applications to give their purchases the "validation of the crowd".
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success
Marketing's 10 hottest fashion websites
LONDON - Marketing identifies the websites that marketers should trawl for trends in fashion retailing.
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