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Can a value proposition apply to every sector?

By Amy Golding, 10 November 09, 08:30

LONDON - Brands adding value lines must be careful to establish the right positioning.

Marketing's 10 hottest fashion websites

By Nicola Clark, 18 August 09, 08:50

LONDON - Marketing identifies the websites that marketers should trawl for trends in fashion retailing.

Mark Ritson on branding: Inditex shows H&M's vulnerable side

29 November 06, 12:00

One of my very good friends from university, Simon, has allowed himself the luxury of a slight paunch just like mine. When we go out for a few beers we look like two relatively successful, 30-somethin...

Mark Ritson on branding: Dickins and Jones meets familiar end

04 January 06, 12:00

When Thomas Dickins first glimpsed Regent Street, it was little more than a well-appointed residential road.

Retail therapist - Steven Sharp Director of marketing, store design and e-commerce, Marks & Spencer

By Alexandra Jardine, 02 September 04, 12:00

The August Bank Holiday is a little late in the year for a spring clean. But this is exactly what Marks & Spencer has begun at its 380 stores nationwide.