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Brand barometer: Supermarkets, which one is most prominent online?

Tesco has the highest share of voice while 20% of conversations about supermarkets concern the environment.

Consumers use social commerce to validate purchases with peers

Consumers are using social commerce applications to give their purchases the "validation of the crowd".

Brand barometer: Chocolate bars, which is most prominent on the web?

Kit Kat generated the most online conversations this week compared to competitors Dairy Milk, Snickers and Flake.

Brand barometer: Department stores, which is most prominent on the web?

Debenhams generated the most online conversations compared to competitors Marks & Spencer, House of Fraser and John Lewis, with a large proportion mentioning its 'Blue Cross Sale'.

What niche social networks can do for your brand

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.

What brands need to know about the ASA's online remit

Brands' online marketing content will fall into the ASA's remit in March.

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