LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and the dominance of Twitter, Marketing looks at the top 10 marketing moments of the year.

Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

LONDON - In a year when supermarkets positioned themselves as consumers' most 'trusted allies' during the recession, it comes as no surprise that they dominate our Adwatch of the Year table of most-re...

Top 10 ads with the highest recall in a single week in Adwatch 2009

By Staff, 15 December 09, 08:30

LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

AMV BBDO, McCann Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

LONDON - For the third year in a row, commercials produced by the team at Abbott Mead Vickers BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2009 more often than any other ag...

Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

LONDON - TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009.

Marks & Spencer describes its journey from corporate social responsibility to sustainability

By Mike Barry & Lucy Calver, 27 October 09, 08:45

LONDON - Marks & Spencer's Mike Barry and Lucy Calver discuss some of the important lessons the retailer has learned since it moved away from a CSR approach and started implementing its 'Plan A' strat...