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An audience with Sir Terry Leahy: 'This is the best of times' for marketers
Sir Terry Leahy says marketers must 'break the straitjacket' in order for their brands to come out of the recession stronger. As Marketing caught up with the former Tesco boss, we also spoke to the b...
Should Sainsbury's be trying something new?
Will Sainsbury's lose valuable brand equity by axeing its successful strapline, asks Matthew Chapman.
Charities: when money's too tight to mention
Brands securing tie-ups with charities are tending to reduce their focus on a financial angle in favour of an emphasis on less costly and more complex forms of partnership, writes John Reynolds.
The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity
As British Gas drops door-to-door sales, brands are examining their strategies.
iPhone apps vs HTML5: what's best for your brand?
Amazon's decision to create a mobile website with HTML5 to bypass Apple's controversial 'app tax' raises the question of whether brands should choose iPhone apps or browsers, writes Sarah Shearman.
The new working-class brands: PizzaExpress, Tesco and BBC One
A study into the attitudes of this consumer group has produced findings that may prove critical to brands, writes Gemma Charles.
Adwatch (June 29): Moonpig.com delivers its message
Simple but effective, the ad taps into rich emotional territory in a modern way.
Brand Health Check: Groupon
Despite impressive growth, the website is losing money in a competitive sector.
Brands beware: Tesco's unbranded gamble
The UK's biggest retailer has an ambition to be a global brand-owner. Should other brands be worried, asks Rachel Barnes.
We know where you live: local retailing
Retailers are waking up to the value of tailoring stores to their customers' locality, writes Ben Bold.
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