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Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.

Comparethemarket.com's success makes rival price-comparison sites re-evaluate their strategies

By Fiona Ramsay, 11 August 09, 08:30

LONDON - The success of the 'Comparethemeerkat' campaign for Comparethemarket.com has driven strategy reviews at leading price-comparison sites Moneysuper-market.com and Confused.com.

Marketers and consumers are wary of new .brand web domain names

By Fiona Ramsay, 16 June 09, 11:00

LONDON - From next year, the scale of the internet is set to expand significantly. The Internet Corporation for Assigned Names and Numbers (ICANN), the international body that oversees the naming stru...

Personalised marketing: Marketing to me

By David Benady, 09 June 09, 08:30

LONDON - Data from loyalty cards, postcode targeting and surveys have given marketers unprecedented insights into the way people shop, as well as providing them with the names, addresses, preferences ...

Case studies of brands that are thriving in a recession

By Nicola Clark, 03 March 09, 09:00

LONDON - Welcome to the new age of austerity. If social commentators are to be believed, indebted UK consumers are ditching conspicuous consumption and embracing cost-cutting and frugality in a way hi...

Comparison sites failing to translate increased traffic into increased revenue

By Miranda Fitzgerald, 03 March 09, 08:30

LONDON - Comparison sites are starting to struggle to turn searches into revenues.

ING hires Geronimo to drect business

By Joe Thomas, 10 November 08, 04:00

LONDON - ING Direct has appointed Geronimo to handle its £4m direct marketing account.

Finance Forum: Digital is way forward

09 August 06, 12:00

Digital strategies can allow financial-services marketers to engage customers effectively, writes Jemima Bokaie.

Brand Health Check: Egg

18 August 04, 08:00

Online finance brand Egg was once hailed as innovative and fresh. But rivals have latched on to the consumer benefits of internet banking and nullified its USP, reports Ben Bold.