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Brand Barometer: Social media performance of Virgin Money
A look at the performance of Virgin Money in social media over the past four months
Adwatch (Oct 19) - Top 20 recall: Halifax
The high-street banking brand has opted for an ad with a familiar approach.
Adwatch (Oct 12) - Top 20 recall: Moneysupermarket
The price-comparison site has struck back in the battle to be memorable.
Adwatch (Oct 5) - Top 20 recall: Barclays
The bank has found a way to inject humour into what is really a dry, generic message.
Sector Insight: Debit and credit cards
The financial crisis and resultant austerity measures have slowed growth, but the creditand debit-card sector is still thriving, writes Jane Bainbridge.
Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind
The bank has steered clear of product demonstration to sell peace of mind.
Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach
Well-crafted campaign turns traditional insurance sell on its head to gain consumer trust.
Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful
NatWest's 'helpful banking' campaign imparts a subtle message of atonement and reassurance.
Sector insight: Personal pensions
The UK pensions industry has been rocked by the recession, but a significant potential market remains to be tapped.
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