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Marketers and consumers are wary of new .brand web domain names
LONDON - From next year, the scale of the internet is set to expand significantly. The Internet Corporation for Assigned Names and Numbers (ICANN), the international body that oversees the naming stru...
Sector Insight: Deposit and savings accounts
Despite low interest rates and uncertainty surrounding financial institutions, the UK savings market is set to grow strongly.
Personalised marketing: Marketing to me
LONDON - Data from loyalty cards, postcode targeting and surveys have given marketers unprecedented insights into the way people shop, as well as providing them with the names, addresses, preferences ...
Power 100 Marketers of 2009: 1-50
LONDON - Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
Power 100 Marketers of 2009: 51-100
Key: £ = Spending power; i = Influence; B = Brand; C = Celebrity; E = Entrepreneur
Northern Rock brand beats the retreat
LONDON - By stalling its marketing, the bank is, perhaps deliberately, courting obscurity.
Vote now for Marketer of the year poll 2009
LONDON - Members of The Marketing Society have drawn up their shortlist of this year's top marketers, and voting is now open.
Banks retain marketing autonomy despite government ownership
LONDON - Nationalised banks must act with taxpayers in mind.
Legal challenge - deregulation and online alternatives mean lawyers face tough market
LONDON - Neil Dawson, founder of HMDG asks if it's the end of lawyers or a new legal marketplace?
Case studies of brands that are thriving in a recession
LONDON - Welcome to the new age of austerity. If social commentators are to be believed, indebted UK consumers are ditching conspicuous consumption and embracing cost-cutting and frugality in a way hi...
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