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Brand barometer: Mobile phone handsets, which one is most prominent online?

By Gemma Charles, 09 March 12, 09:00

Apple's iPhone 4 is the subject of the largest number of discussions, although 30% of all conversations mentioning iPhones relate to problems with the handset

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates who gets what out of these deals and highlights the winners and losers from direct relationships wit...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

The globe's biggest mobile trade event always throws a fascinating light on the next big things. George Nimeh reports this year's key emerging trends from Barcelona.

Nokia puts location-based services at heart of smartphone strategy

By Matt Chapman, 22 February 12, 08:00

The mobile handset manufacturer, once the market leader, is pouring fresh investment into its marketing in a drive to gain a foothold in the smartphone market.

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do?

Brands eye a share of booming digital health sector

By Sarah Shearman, 30 January 12, 09:00

Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman.

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

For those who missed out on the Consumer Electronics Show, Marketing asked Eric Bader, president and chief strategy officer, worldwide, at media network Initiative, to outline the show's most salient ...

Brand barometer: Sony, Nintendo & Microsoft, which is most prominent on the web?

By Gemma Charles, 13 January 12, 05:00

Sony was the topic of the most user generated content during a single week, compared to its competitors Nintendo and Microsoft.

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.