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Does Microsoft Bing plus Yahoo! really equal Google?

By Fiona Ramsay, 04 August 09, 08:30

LONDON - Microsoft and Yahoo! have come together in a 10-year partnership that they claim will 'change the search landscape'.

Family fun - cinema goers wave their hands to interactive with O2's 3D game

By Fiona Ramsay, 30 June 09, 08:30

LONDON - O2 is screening the world's first interactive 3D game which will feature at 20 Vue cinemas across the UK this summer.

Marketers and consumers are wary of new .brand web domain names

By Fiona Ramsay, 16 June 09, 11:00

LONDON - From next year, the scale of the internet is set to expand significantly. The Internet Corporation for Assigned Names and Numbers (ICANN), the international body that oversees the naming stru...

Marketing's Power 100 Next Generation 2009

By Nicola Clark, 02 June 09, 08:30

LONDON - Ambitious, successful and sharp - the next generation of marketers is set for big things.

Mobile phones tap into social networking

By Fiona Ramsay, 02 June 09, 08:30

LONDON - The strategic partnership signed by Samsung Mobile and Bebo last week marks the mobile company's most significant engagement with social networking to date. It is also the biggest-ever UK ad ...

PC World breaks ranks to promote brand over price

By Joe Thomas, 02 June 09, 08:30

LONDON - The retailer is swimming against the tide by shunning price in favour of brand.

The Marketing Profile: Olivia Streatfeild of TalkTalk

By Fiona Ramsay, 19 May 09, 08:30

LONDON - TalkTalk's marketing director, Olivia Streatfeild, should be feeling the pressure. After all, even company insiders admit that the Carphone Warehouse-owned home phone and broadband company is...

Project Canvas has potential to shake-up TV viewing

By Sarah Johnson, 19 May 09, 08:30

LONDON - Plans for a free-to-view on-demand TV service could have major implications.

Create mobile phone apps with care

By Fiona Ramsay, 12 May 09, 08:30

LONDON - The potential of mobile phone downloads as a marketing tool may be limited.

The Marketing Profile: David Gosen of Xbox

By Nicola Clark, 21 April 09, 08:30

LONDON - Microsoft's headquarters, a cluster of four nondescript grey bunkers on a forlorn Reading industrial estate, make for an unlikely hotbed of creativity and gaming innovation.