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Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

A look at the performance of Virgin Money in social media over the past four months

Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank

Adwatch (Oct 19) - Top 20 recall: Halifax

By Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO, 19 October 11, 12:00

The high-street banking brand has opted for an ad with a familiar approach.

Adwatch (Oct 5) - Top 20 recall: Barclays

By Neil Dawson, Chief executive, BETC London, 06 October 11, 01:00

The bank has found a way to inject humour into what is really a dry, generic message.

Sector Insight: Debit and credit cards

By Jane Bainbridge, 28 September 11, 12:00

The financial crisis and resultant austerity measures have slowed growth, but the creditand debit-card sector is still thriving, writes Jane Bainbridge.

Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind

By Giles Hedger, group chief strategy officer, Leo Burnett, 07 September 11, 12:00

The bank has steered clear of product demonstration to sell peace of mind.

Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful

By Sid McGrath, Planning partner, Karmarama, 20 April 11, 12:00

NatWest's 'helpful banking' campaign imparts a subtle message of atonement and reassurance.

Brand Health Check: RBS

By Rachel Barnes, 01 April 11, 09:00

The bailout and bonus furore continues to hamper the bank's customer relations.

New bank brands could suffer from a deficit of trust

By Alex Brownsell, 10 November 09, 08:30

LONDON - Government plans to launch three banks create particular marketing challenges.

Marketing faces the great British banking challenge

By David Benady, 02 September 09, 08:30

LONDON - Trust in Britain's financial institutions is at an all-time low, but how can marketing help restore public confidence in the banks

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