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Sector Insight: Debit and credit cards
The financial crisis and resultant austerity measures have slowed growth, but the creditand debit-card sector is still thriving, writes Jane Bainbridge.
The Marketing Profile: Alison Bain of American Express
Alison Bain, vice-president and head of international advertising for American Express, may be British, but worrying exclusively about the foibles of consumers in her home country is something of a no...
Marketing faces the great British banking challenge
LONDON - Trust in Britain's financial institutions is at an all-time low, but how can marketing help restore public confidence in the banks
Marketers need to be wary of price comparison sites
LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution
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