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Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

Admiral is the most prominent, followed by Aviva

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

12 October 11, 12:00

The price-comparison site has struck back in the battle to be memorable.

Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach

By Kate Waters, Strategy Partner, Now, 04 May 11, 03:23

Well-crafted campaign turns traditional insurance sell on its head to gain consumer trust.

Brand Health Check: RBS

By Rachel Barnes, 01 April 11, 09:00

The bailout and bonus furore continues to hamper the bank's customer relations.

The Marketing Profile: Mark Vile of Comparethemarket.com

By Fiona Ramsay, 18 August 09, 08:30

Given the popularity of Comparethemarket.com's TV ads, one might expect Mark Vile, the price-comparison site's marketing director, to be full of swagger. On the contrary, the 33-year-old admits that t...