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Consumers use social commerce to validate purchases with peers

By Nicola Clark, 23 February 12, 08:00

Consumers are using social commerce applications to give their purchases the "validation of the crowd".

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success

No room in the UK: can new retailers succeed on the high street?

By Matthew Chapman, 21 November 11, 12:00

Does the closure of Best Buy's UK stores sound a warning to other overseas retailers looking to set up shop here, asks Matt Chapman.

Adwatch (June 29): Moonpig.com delivers its message

By Mark Orbine, Creative director, VCCP, 29 June 11, 12:00

Simple but effective, the ad taps into rich emotional territory in a modern way.

Brand Health Check: Groupon

By Sarah Shearman, 23 June 11, 12:00

Despite impressive growth, the website is losing money in a competitive sector.

Sales promotion: Festive sales promotion

By Amy Golding, 01 December 10, 12:00

With consumers cutting back, sales promotion has never been more important than it is this Christmas. But are the early launches simply covering up a lack of creativity and originality, asks Amy Goldi...

Marketers face challenge of predicting Go Go Hamsters and other hit toys at Christmas

By Suzy Bashford, 24 November 09, 08:30

LONDON - This time last year few would have imagined there would be such high demand for motorised hamsters. We ask how brands and retailers can make the right call at Christmas.