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Review of the Year: Media Brands of the Year 2011

By Nicola Clark, 15 December 11, 08:00

A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.

Customer publishing: The evolution of engagement

By Nicola Clark, 04 November 11, 11:00

Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark.

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.

One size fits none

By Nicola Clark, 05 March 10, 01:21

LONDON: Brands are under renewed fire for using ultra-thin models and airbrushing in ads, writes Nicola Clark.

Customer Publishing: Reaping big rewards from small print runs

By David Benady, 12 February 10, 10:12

Branded magazines constitute an influential marketing tool but are not solely the preserve of major players with huge budgets. David Benady reports on the rise of niche customer titles

Customer Publishing: Catalogues are the order of the day

By Suzy Bashford, 12 February 10, 09:55

Far from dying out, catalogues are booming. As well as listing products, they have become essential branding vehicles in their own right.

Research claims outdoor advertising's ROI rivals TV

By David Benady, 22 September 09, 08:30

LONDON - Outdoor ad budgets have plummeted in the downturn, but econometric results may give much-needed grounds for optimism.

Ambient media suffers, but still offers targeted opportunities

By David Benady, 21 July 09, 08:30

LONDON - The recession has had a major impact on ambient media, driving down revenues, but the channel continues to offer marketers effective and highly targeted opportunities.

Recession forces brands and retailers to focus on packaging design

By Scott Billings, 03 March 09, 09:00

LONDON - Consumers in Sainsbury's, who may already be overloading on the orange of the supermarket's core branding, are now finding themselves swamped in the bright three-tone stripes of its Basics ra...

The impact of Google's first 10 years on marketing

By Robert Gray, 16 September 08, 08:40

LONDON - There was plenty for media pundits and advertisers to get excited about in 1998. Emap launched glossy women's monthly Red, ITV2 arrived on our screens and Associated Newspapers' announcement ...