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Digital Radio: On pause for digital switch
With radio now a multi-platform media, brands are realising the potential, but there is still confusion as the government waits to make the digital switchover, writes Mark Sutherland.
Power 100: 100 to 50
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.
Business-news brands benefit from financial crisis
LONDON - There can be few media companies finding much cheer in this recession but business-news brands, across various platforms, are fast becoming indispensable sources of information for up-to-date...
The impact of Google's first 10 years on marketing
LONDON - There was plenty for media pundits and advertisers to get excited about in 1998. Emap launched glossy women's monthly Red, ITV2 arrived on our screens and Associated Newspapers' announcement ...
Dramatic ad slump forecast for ITV1 and other commercial channels
LONDON - Faltering confidence in the economy and a significant slump in next month's ad revenue has left commercial TV under a cloud heading into the last quarter.
Power 100 Marketers of 2008: 1-50
LONDON - Each inclusion on Marketing's annual list of the 100 most powerful people in the industry is fiercely debated to produce a definitive guide to the UK marketing community's biggest players. Th...
Power 100 Marketers of 2008: 51-100
Second half of the power 100.
Bad news for budgets?
LONDON - Online will be a rare bright spot as tough economic conditions look set to stifle adspend in 2008.
Marketing's Power 100
LONDON - What makes somebody powerful? Why does one marketer hold more sway than their peers? These are questions Marketing revisits every year as we compile our Power 100, the definitive list of who ...
What were the marketing moments of the last 75 years?
To celebrate Marketing’s 75th anniversary, the magazine’s editors and reporters have come up with a list of the most important marketing moments from the last 75 years. Have we missed any big events ...
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