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Brand barometer: Social media performance of RBS

By Gemma Charles, 10 February 12, 09:00

Insight into the social media performance of the Royal Bank of Scotland over the past five months.

Marketers and the social divide

By Adam Woods, 15 July 11, 10:00

Many argue that effective online networking is a measure of influence, but not all senior marketers are embracing the use of social media such as Twitter, Facebook and LinkedIn, writes Adam Woods.

Filling the digital skills gap

By Peter Crush, 15 July 11, 10:00

Marketing directors don't need to be experts in everything, but a lack of digital understanding across the industry gives cause for concern, writes Peter Crush.

Road to Recovery Client Q&As: Pete Markey, marketing director, More Than

By Noelle McElhatton, 12 July 10, 05:36

LONDON - Insurance is a category bedevilled by competition and price comparison sites. This huge marketing challenge is one that Pete Markey has grabbed with two hands, looking to new channels such as...

Digital Report: Don't underestimate the super-affiliates

By Andrew McCormick, 28 April 10, 12:00

Finance and utility brands are more likely to benefit from price-comparison and voucher-code sites, but all advertisers should consider their potential

The impact of Google's first 10 years on marketing

By Robert Gray, 16 September 08, 08:40

LONDON - There was plenty for media pundits and advertisers to get excited about in 1998. Emap launched glossy women's monthly Red, ITV2 arrived on our screens and Associated Newspapers' announcement ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

LONDON - Each inclusion on Marketing's annual list of the 100 most powerful people in the industry is fiercely debated to produce a definitive guide to the UK marketing community's biggest players. Th...