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The Marketing Profile: Helen Page of RBS

By Alex Brownsell, 28 July 09, 08:30

Helen Page, the managing director for marketing and innovation, UK retail, at RBS, has the dubious distinction of overseeing one of the most reviled brands in the country.

The Marketing Profile: Sally Shire of Aviva

By Alex Brownsell, 06 May 09, 08:30

Rarely has the phrase 'saved by the bell' seemed more apposite. With almost flawless timing, just as Sally Shire, group brand development director at Aviva, is about to explain the rationale behind he...

Banks rely on design to regain trust

By Scott Billings, 21 April 09, 04:22

LONDON - Banks must use innovative methods to rekindle their image as reliable and trustworthy, and win over customers whose faith has been destroyed by the recession.

Me & My Mentor

By Sarah Johnson, 21 April 09, 08:30

Christina Hoole, marketing director, LinkedIn Europe

Brand Manager of the Week

By Sarah Johnson, 31 March 09, 10:17

Lindsay Strachan, brand consultant, Scottish Widows

What it's really like inside Comparethemarket.com

By Becky Wilkerson, 24 March 09, 09:41

We asked the marketing team at Comparethemarket.com what it's like to work there

The Marketing Profile: James Boulton of HSBC

By Alex Brownsell, 27 January 09, 08:30

LONDON - Strolling through HSBC's impressive corporate HQ in Canary Wharf, East London, it is easy to forget that the UK is in the middle of its worst financial crisis for decades.

Marketing's Adwatch of the Year 2008

By Gail Kemp, 17 December 08, 09:00

LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have...