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Review of the Year: Media Brands of the Year 2011

By Nicola Clark, 15 December 11, 08:00

A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.

Getting to grips with the second screen

By Nicola Clark, 02 December 11, 09:00

The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark.

Digital Radio: On pause for digital switch

By Mark Sutherland, 08 July 11, 09:00

With radio now a multi-platform media, brands are realising the potential, but there is still confusion as the government waits to make the digital switchover, writes Mark Sutherland.

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.

Customer Publishing: Catalogues are the order of the day

By Suzy Bashford, 12 February 10, 09:55

Far from dying out, catalogues are booming. As well as listing products, they have become essential branding vehicles in their own right.

The impact of Google's first 10 years on marketing

By Robert Gray, 16 September 08, 08:40

LONDON - There was plenty for media pundits and advertisers to get excited about in 1998. Emap launched glossy women's monthly Red, ITV2 arrived on our screens and Associated Newspapers' announcement ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

LONDON - Each inclusion on Marketing's annual list of the 100 most powerful people in the industry is fiercely debated to produce a definitive guide to the UK marketing community's biggest players. Th...

Power 100 Marketers of 2008: 51-100

By Staff, 28 May 08, 07:59

Second half of the power 100.

Broadcasters use social networks to reach youth

By Alison Donnelly, 15 April 08, 08:45

LONDON - After making a painfully slow start compared with their US counterparts, the UK's commercial terrestrial TV broadcasters have been dipping their toes into the uncharted waters of distributing...