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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers.

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

By Sarah Shearman, 08 March 12, 08:30

Senior director and head of marketing for EMEA has high hopes that the internet company's new products will help it fulfil its ambitions for 2012.

Brand barometer: Social media performance of Thomas Cook

By Gemma Charles, 27 January 12, 04:43

A look at how travel company Thomas Cook has been performing across social networks during the past three months.

Brand barometer: Social media performance of Nokia

By Gemma Charles, 23 January 12, 11:55

A look at how mobile technology company Nokia has been performing across social networks during the past three months.

Getting to grips with the second screen

By Nicola Clark, 02 December 11, 09:00

The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark.

A Social Adventure: why events need social media

By Nicola Clark, 14 September 11, 12:00

Music festivals may have become a lynchpin in the experience economy, but brands are now proving that the events can also drive the social economy, writes Nicola Clark.

From the Ghetto To Google: Social CSR

By Suzy Bashford, 18 August 11, 09:00

Google has looked to some unlikely sources to help the organisation's social conscience and other brands could follow in the search company's footsteps, writes Suzy Bashford.