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The DIY creative brands

By Adam Woods, 20 January 12, 12:00

Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.

Virgin Media's Nigel Gilbert on the brand's creative challenge

By Alex Brownsell, 08 September 11, 09:00

Nigel Gilbert, chief marketing officer at Virgin Media, cuts a more relaxed figure than when he was at Lloyds TSB.

Unopened direct mail rates fall in 2008

By Robert McLuhan, 01 October 08, 11:50

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 mon...