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Digital Radio: On pause for digital switch

By Mark Sutherland, 08 July 11, 09:00

With radio now a multi-platform media, brands are realising the potential, but there is still confusion as the government waits to make the digital switchover, writes Mark Sutherland.

Brand Health Check: BlackBerry

By Rachel Barnes, 07 July 11, 12:00

A lack of user-savvy innovation has left the brand fighting to maintain share.

Field marketing - Brands go back to the shop floor

By Suzy Bashford, 16 June 11, 11:00

Losing a potential customer on the shop floor is every brand's nightmare, which is why field marketers are combining traditional techniques with the latest technology to snare them, writes Suzy Bashfo...

Brand Health Check: Nokia

By Rachel Barnes, 15 June 11, 12:01

The mobile handset pioneer risks being eclipsed by more nimble rivals.

We'll Call You - Nintendo

15 June 11, 12:00

Bro Mole is a keen gamer, so when we saw that the Wii's successor had been unveiled last week, we had to ask whether we could get one before his birthday.

Power 100 Nxt Gen: Eva Chanter, LoveFilm

By Nicola Clark, 27 May 11, 11:00

LoveFilm's direct marketing manager has her sights set on expansion.

Power 100 Nxt Gen: Matt Jones, Research In Motion (BlackBerry)

By Nicola Clark, 27 May 11, 11:00

Blackberry is putting brand engagement at the heart of its marketing.

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

Brands are rushing to cash in on Europe's 'Super Bowl moment' when the Champions League final kicks off at Wembley on Saturday, writes Alex Brownsell.

The essential Zeitgeist: 8 highlights from Google's flagship event

By Andrew McCormick, 25 May 11, 10:30

The two-day gig that is the Zeitgeist conference, held last week in Hertfordshire, tends to set the agenda in digital marketing for the next 12 months - or even 30 years, given that one of the questio...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.