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Brand barometer: Social media performance of RBS

By Gemma Charles, 10 February 12, 09:00

Insight into the social media performance of the Royal Bank of Scotland over the past five months.

Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

In the first of a new series, Alex Brownsell looks at Virgin's prospects in high-street banking.

Brand manager of the week: Natalie Cowen, Head of brand and communications, First Direct

08 November 11, 12:00

- Describe yourself in three words. Calm, passionate, thoughtful. - Define marketing. A way of telling people why they should buy your product/service. - What would you be if you weren't a bra...

Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax

By Alex Brownsell, 20 October 11, 12:30

Catherine Kehoe, brands and marketing director for Lloyds Banking Group, says the company has learned its lessons. By Alex Brownsell

Sector Insight: Personal loans

By Jane Bainbridge, 12 January 11, 12:00

The fallout from the global financial crisis has led to the personal loans market taking a hit, but it is set to recover in 2011, albeit slowly.

Post Office called to accounts

By Alex Brownsell, 23 March 10, 12:01

As the Post Office looks to push its high-street banking offer, what are its prospects?

The Marketing Profile: Helen Page of RBS

By Alex Brownsell, 28 July 09, 08:30

Helen Page, the managing director for marketing and innovation, UK retail, at RBS, has the dubious distinction of overseeing one of the most reviled brands in the country.

The Marketing Profile: James Boulton of HSBC

By Alex Brownsell, 27 January 09, 08:30

LONDON - Strolling through HSBC's impressive corporate HQ in Canary Wharf, East London, it is easy to forget that the UK is in the middle of its worst financial crisis for decades.