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Why brands are looking to find the right customers

By Melanie May, 23 September 11, 12:00

Brands have long struggled to identify customers who are a bad risk, but by taking preventative measures and using credit data analysis tools they can improve their chances, writes Melanie May.

Nxt Gen 2011

By Nicola Clark, 27 May 11, 11:00

From the growth of social media to integrated campaigns, the up-and-coming young talent in the industry is grappling with big issues. Here we showcase the brightest and best of the next generation of ...

Power 100 Nxt Gen: Jemma Mackenzie, American Express

By Nicola Clark, 27 May 11, 11:00

American Express has proved the worth of its graduate trainee scheme.

Sector Insight: Personal loans

By Jane Bainbridge, 12 January 11, 12:00

The fallout from the global financial crisis has led to the personal loans market taking a hit, but it is set to recover in 2011, albeit slowly.

The Marketing Profile: Mariano Dima of Visa Europe

By Alex Brownsell, 24 November 09, 08:30

Mariano Dima, executive vice-president for marketing and products at Visa Europe, is one of those annoyingly high achievers. He has blazed a trail through some of the globe's biggest brands, including...

Marketing's Adwatch of the Year 2008

By Gail Kemp, 17 December 08, 09:00

LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have...