Search Results

Search headlines only Include Brand Republic articles

Results 1 - 10 of 12 matching results

Sort results by: relevance | date

Results per page

1 2

My Secret Work Weapon: Show no fear when it comes to change - it's inevitable

By Jan Gooding, Global marketing director, Aviva, 04 April 12, 08:00

I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'

Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax

By Alex Brownsell, 20 October 11, 12:30

Catherine Kehoe, brands and marketing director for Lloyds Banking Group, says the company has learned its lessons. By Alex Brownsell

Marketing Society Marketer of the Year

By Marketing Staff, 12 April 11, 09:00

It has been a challenging year for marketers, but there have been outstanding performers on the stage.

We'll Call You - Sheilas' Wheels

09 March 11, 12:00

When Mole heard that a European ruling was going to put an end to cheaper car insurance for women, we realised that our policy was up for renewal soon

Brand of the Year 2010

By Suzy Bashford, 24 November 10, 12:00

Department store John Lewis has won The Marketing Society's Brand of the Year.

Road to Recovery Client Q&As: Pete Markey, marketing director, More Than

By Noelle McElhatton, 12 July 10, 05:36

LONDON - Insurance is a category bedevilled by competition and price comparison sites. This huge marketing challenge is one that Pete Markey has grabbed with two hands, looking to new channels such as...

Brand Health Check: Prudential

By Alex Brownsell, 23 June 10, 12:00

A failed takeover bid has left the British insurance brand pondering its future.

Digital Report: Don't underestimate the super-affiliates

By Andrew McCormick, 28 April 10, 12:00

Finance and utility brands are more likely to benefit from price-comparison and voucher-code sites, but all advertisers should consider their potential

Special Report: Market Research - Tell me about it

By Mary Cowlett, 17 March 10, 12:00

Asking consumers set questions will give brands only certain answers. If they sit back and listen, the insight opportunities are endless

The Marketing Profile: Sally Shire of Aviva

By Alex Brownsell, 06 May 09, 08:30

Rarely has the phrase 'saved by the bell' seemed more apposite. With almost flawless timing, just as Sally Shire, group brand development director at Aviva, is about to explain the rationale behind he...