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Marketing's Adwatch of the Year 2011
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Profile: Anna Crona, marketing director for IKEA UK and Ireland
Anna Crona, marketing director for IKEA UK and Ireland, is working to inspire shoppers to spend more on their homes.
Profile: Niall O'Keeffe, marketing director at Dixons Retail
Niall O'Keeffe, marketing director at Dixons Retail, has been revamping the business, but profits remain a tough challenge.
Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland
Starbucks' chief marketer Brian Waring is marketing to a new coffee generation. Interview by Gemma Charles.
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