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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

Brand barometer: Social media performance of John Lewis

By Gemma Charles, 13 January 12, 05:00

A look at how retailer John Lewis has been performing across social networks during the past three months.

Digital report: The mobile challenge

By Nicola Clark, 11 November 11, 12:00

Mobile was slow to take off, but the proliferation of smartphones has revolutionised the customer journey and made it impossible to ignore the role of this marketing channel, writes Nicola Clark.

Neuromarketing: separating fact from fiction

By Andrew McCormick, 04 November 11, 11:00

Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique

Brand manager of the week: Michelle Anderson, Marketing manager, Shopzilla Europe

25 October 11, 12:00

- Describe yourself in three words. Creative, passionate and a 'Zillan'. - What would you be if you weren't a brand manager? Working in a design agency. - What advice would you give someone st...

Marketers and the social divide

By Adam Woods, 15 July 11, 10:00

Many argue that effective online networking is a measure of influence, but not all senior marketers are embracing the use of social media such as Twitter, Facebook and LinkedIn, writes Adam Woods.

Event marketing: The blog event

By Nicola Clark, 27 May 11, 12:00

A growing number of brands are increasing their investment in ways of reaching out to relevant bloggers, and are placing face-to-face interaction at the heart of this strategy, writes Nicola Clark.

Digital Report: Social Commerce - Sound of the crowd

By Trevor Clawson, 27 April 11, 10:00

In today's recommendation environment, consumers are becoming brand ambassadors, but should brands trust the wisdom of the masses, asks Trevor Clawson.

Special report on market research: A social insight

By Mary Cowlett, 18 March 11, 09:00

Social networks may have grabbed the headlines, but marketers have to weigh up the pros and cons of using this medium as a research channel, writes Mary Cowlett.