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Brand Health Check: Greggs

By Rachel Barnes, 25 August 11, 12:00

The bakery chain must arrest a drop in profits if it is to realise expansion plans.

Brand Health Check: Marks & Spencer

By Rachel Barnes, 18 August 11, 12:00

Perceptions that the retailer's fashion is dated cast doubt on its ad strategy.

Brand Health Check: Everything Everywhere

By Rachel Barnes, 12 August 11, 11:00

The latest results show the jury is out on the success of the telecoms venture.

We'll Call You - Asda

10 August 11, 12:00

Mole is a vain and frugal creature, so when we heard about trials for Asda's 'Great Bum Jeans', we were excited by the prospect of cheap and flattering threads

Brand Health Check: B&Q

By Rachel Barnes, 04 August 11, 12:00

In a tough year, the DIY chain aims to benefit from the demise of rival Focus.

We'll Call You - Superdrug

02 August 11, 08:30

Mole is a secret fan of BAFTA-winning ITV2 'reality' show The Only Way is Essex, so when we read that Superdrug had a tie-in beauty range, we were thrilled.

Marketers and the social divide

By Adam Woods, 15 July 11, 10:00

Many argue that effective online networking is a measure of influence, but not all senior marketers are embracing the use of social media such as Twitter, Facebook and LinkedIn, writes Adam Woods.

We'll Call You - Waitrose

13 July 11, 12:00

Being cursed with poor eyesight, Mole much prefers to shop in smaller venues, so news about the launch of Waitrose convenience stores grabbed our attention.

Brand Health Check: Best Buy

By Rachel Barnes, 30 June 11, 12:00

The electricals retail chain has suffered heavy losses since arriving in the UK.

Field marketing - Brands go back to the shop floor

By Suzy Bashford, 16 June 11, 11:00

Losing a potential customer on the shop floor is every brand's nightmare, which is why field marketers are combining traditional techniques with the latest technology to snare them, writes Suzy Bashfo...