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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Brand builder: Ultimo

By Kim Benjamin, 14 March 12, 12:00

The lingerie brand is looking to extend into new markets starting with skincare.

Brand Health Check: BHS

By Matthew Chapman, 08 December 11, 12:00

The 'weak link' of Sir Philip Green's group has suffered a sharp sales decline.

Brand Health Check: Peacocks

By Rachel Barnes, 06 October 11, 12:00

The retailer is stuck with significant debt and advisers are reviewing its finances.

Brand Health Check: Marks & Spencer

By Rachel Barnes, 18 August 11, 12:00

Perceptions that the retailer's fashion is dated cast doubt on its ad strategy.

Power 100 Nxt Gen: Linda Chang Forever 21

By Nicola Clark, 27 May 11, 11:00

Fast fashion retailer Forever 21 has big ambitions in the UK. The brand's head of marketing Linda Chang is leading the charge.

From the growth of social media to integrated campaigns, the up-and-coming young talent in the industry is grappling with big issues. Here we showcase the brightest and best of the next generation of ...

The perfect habitat for male shoppers

By Nick Hughes, 26 January 11, 12:00

The traditional view that men are reluctant shoppers is well past its sell-by date, but many retailers are failing to connect with male consumers and make them feel welcome in-store.

Dressing it up

By Suzy Bashford, 13 October 10, 12:00

Clothes retailers face a struggle to protect their value proposition amid rising costs. By Suzy Bashford

Design Report: Planet Packaging

By Scott Billings, 21 April 10, 12:00

Marketers and designers face a tough challenge: to balance the need for 'green' packaging with that to be cost-efficient and visible at the point of sale.