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Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for its UK vice-president of marketing

Brand builder: Ultimo

By Kim Benjamin, 14 March 12, 12:00

The lingerie brand is looking to extend into new markets starting with skincare.

John Lewis' Craig Inglis on how to build on 'that' Christmas ad

By Matthew Chapman, 29 February 12, 08:00

While the retailer faces an unpredictable year, its marketing director has several innovations up his sleeve

Brand barometer: Social media performance of John Lewis

By Gemma Charles, 13 January 12, 05:00

A look at how retailer John Lewis has been performing across social networks during the past three months.

Brand Health Check: Argos

By Rachel Barnes, 03 November 11, 12:00

The retailer's operating profits have plummeted by more than £50m.

We'll Call You - Oddbins

01 November 11, 09:00

One of the purposes of Mole's life is to tirelessly seek out free booze, so news of wine-tasting events linked to the relaunch of Oddbins piqued our interest.

Brand manager of the week: Caspar Nelson, Head of brand communications, Phones4U

18 October 11, 12:00

- Describe yourself in three words. Pretty big lad (I'm 6' 5"). - What would you be if you weren't a brand manager? I wouldn't mind designing biscuits - you can't beat a good biscuit. - What a...