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Brand builder: Ultimo

By Kim Benjamin, 14 March 12, 12:00

The lingerie brand is looking to extend into new markets starting with skincare.

Review of the Year: Media Brands of the Year 2011

By Nicola Clark, 15 December 11, 08:00

A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.

We'll Call You - eBay

29 November 11, 12:00

Mole's a fiend for auction sites: in fact, you could call us a Power Buyer - if it's BNWT, we're there. So we were thrilled to think eBay might be hitting the high street

Digital report: The mobile challenge

By Nicola Clark, 11 November 11, 12:00

Mobile was slow to take off, but the proliferation of smartphones has revolutionised the customer journey and made it impossible to ignore the role of this marketing channel, writes Nicola Clark.

Brand Health Check: Argos

By Rachel Barnes, 03 November 11, 12:00

The retailer's operating profits have plummeted by more than £50m.

The rise of the online pop-up shop

By Mary Cowlett, 28 October 11, 09:00

The pop-up concept has brought excitement to the retail sector. Mary Cowlett examines whether this can be replicated online.

Brand manager of the week: Michelle Anderson, Marketing manager, Shopzilla Europe

25 October 11, 12:00

- Describe yourself in three words. Creative, passionate and a 'Zillan'. - What would you be if you weren't a brand manager? Working in a design agency. - What advice would you give someone st...

Behind the ASOS marketing machine

By Nicola Clark, 22 September 11, 08:00

ASOS has its sights set on conquering the global fashion market on the back of impressive profits. Nicola Clark goes behind the scenes with Lindsay Nuttall to uncover the secrets of the online retaile...