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Editor's comment: Clubcard: reinvent or face extinction
Legend has it that in 1994, when Clubcard was unveiled to Tesco's then-chairman Lord MacLaurin, he proclaimed himself 'scared'.
Editor's Comment: Waitrose seeks return on loyalty
I'm currently reading a tome about ancient Rome, in which loyalty is a recurring theme.
We'll Call You - Greggs
All right-thinking mammals enjoy a pastry; Mole has a particular love of pasties. But now that Greggs can no longer call its pasties Cornish, what else will it change?
Editor's comment: Bold brands set creativity free
Marketers need to be a lot bolder if they want to create truly distinctive brands.
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