Search Results

Subscribe to the RSS Feed
 

Results 1 - 10 of 11 matching results

Sort results by: relevance | date

1 2

Editor's Comment: TV's a lively corpse

'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'

Should brands include negative comments in their campaigns?

In a high-risk, but potentially ground-breaking move, First Direct is rolling out ads that include both positive and negative comments made by customers about the bank's services on online forums

Is there a future for price-comparison advertising?

The recession and supermarket price wars have driven an increase in campaigns competing to offer consumers the lowest price, but advertisers using this tactic have incurred the ASA's wrath.

Is it the right time for Santander to ditch its heritage brands?

While other companies are trying to tempt consumers with nostalgia, the Spanish bank has said it will phase out its Abbey, Bradford & Bingley and Alliance & Leicester brands by the end of next year

Andrew Walmsley on digital: The credit crunch won't pain online

News from the sharp end of the financial sector informs us that UK bankers' lunch budgets have been slashed to £54 a head, while their German counterparts have been barred from putting trips to brothe...

Raymond Snoddy on media: Keep spend up, or suffer the drop

The lead sheep with the bell round its neck is always worth paying attention to, and this time is no exception.

Adwatch: Hastings Direct - 'Chain-mail man'

Like most people, I don't know much about the history of the Middle Ages. But I'm almost certain that the Battle of Hastings resulted in a fairly conclusive defeat for our lot versus the other lot.

Adwatch: MasterCard - 'Hired or fired'

The other week was a particularly onerous one at work: I left home early, I came home late.

Editorial: ITV cannot rewrite history

A year ago at the Royal Opera House, in a brief deviation from a speech on global economic hotspots and growth drivers, Sir Martin Sorrell advised an audience of financial-services marketers to buy sh...

Adwatch: Admiral Insurance - 'Multi-car couple'

Why did I agree to do this? Simon Butler (my other half in the creative director role here at Grey) is away on holiday, and the workload has quadrupled.

Search Filters

Active Filters:

By Publication

  • Marketing Remove Filter
  • marketingmagazine.co.uk Remove Filter

By Channel

  • Media Remove Filter

By Industry Sector

  • Financial Services Remove Filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Channel

By Industry Sector

1 2

Jobs

 
 

News By Email

Marketing Daily News : Preview
Marketing's Power 100
Future Marketing Leaders