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Marketing Guru on... the desire to 'go viral'

By Will Harris, 17 February 12, 09:00

A marketer asked to produce a campaign guaranteed to 'go viral' is a marketer under pressure. There are options, however, says Will Harris, including a last-ditch attempt to talk your boss down from t...

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.

Adwatch review: Gocompare.com

28 January 09, 03:00

LONDON - Becky Hamilton, creative partner of Quiet Storm, reviews the Gocompare.com TV commercial which had the ninth highest recall with the public in the weekly Adwatch ranking for 28 January.

Andrew Walmsley on digital: The credit crunch won't pain online

20 May 08, 12:00

News from the sharp end of the financial sector informs us that UK bankers' lunch budgets have been slashed to £54 a head, while their German counterparts have been barred from putting trips to brothe...