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Adwatch Review: Barclays

27 October 09, 08:30

LONDON - Tony Quinn, head of planning at JWT, reviews the Barclays TV ad which had the 13th highest recall with the public in this week's Adwatch.

Mark Ritson on Branding: The six core skills needed to be a great marketer

By Mark Ritson, 21 October 09, 10:40

The best marketers have a handful of core attributes and skills at their disposal.

Should brands include negative comments in their campaigns?

By Staff, 06 October 09, 08:30

In a high-risk, but potentially ground-breaking move, First Direct is rolling out ads that include both positive and negative comments made by customers about the bank's services on online forums

We'll Call You - Royal Mail

By Staff, 22 September 09, 10:20

Mole is holding a dance party at our flat this weekend, but the CD we ordered from Amazon hasn't arrived, so we rang Royal Mail to find out where it might be.

We'll Call You - Barclays

By Staff, 15 September 09, 08:30

As the new academic year approaches, students are grappling with the eternal dilemma of textbooks vs beer. Mole gave Barclays a call to see if it could help.

Is there a future for price-comparison advertising?

By Staff, 11 August 09, 08:30

The recession and supermarket price wars have driven an increase in campaigns competing to offer consumers the lowest price, but advertisers using this tactic have incurred the ASA's wrath.

Mark Kleinman on marketing and the City: RBS must maintain a fine balance

By Mark Kleinman, 11 August 09, 08:30

Stephen Hester, the chief executive of Royal Bank of Scotland (RBS), could not contain his irritation last week at the public flogging his company received as it reported another gloomy set of results...

Adwatch: Comparethemarket.com

By Staff, 04 August 09, 08:00

Neil Dawson, creative director, DDB London reviews the latest comparethemarket.com TV ad.

Adwatch Review: Santander

07 July 09, 10:00

LONDON - Damon Collins, executive creative director at RKCR/Y&R, reviews the Santander commercial which had the eighth highest recall with the public in the weekly Adwatch ranking for 8 July