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Data marketers should stick to subjects consumers care about
The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective socia...
Revolution: Mobile World Congress: A delegate's view
Why marketers should take note of audio codes, by Eric Bader, president of G14 and chief strategy officer, worldwide, at Initiative.
Andrew Walmsley's 12 digital predictions for 2011: did they come true?
The pace of change is relentless as digital transforms consumers' lives, and not always for the better.
Andrew Walmsley on Digital: The tech sector needs you
Technology companies might have brilliant products, but they don't know how to sell the things.
Will BlackBerry's association with the recent riots affect the brand? The Marketing Society Forum
News coverage of last week's unrest, which spread from London to other cities across the UK, made frequent references to rioters co-ordinating action via the closed BlackBerry Messenger network.
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.
Editor's comment: The power of prediction
Times have changed since Jim Stengel got into advertising in the late 70s (fewer flares and less facial hair, for starters), but, as the former Procter & Gamble global marketing chief points out on pa...
Andrew Walmsley on Digital: Be brave - innovate
Incumbents may no longer be able to rely on buying up innovation rather than growing it in-house.
Andrew Walmsley on Digital: Shifting balance of power
At Cannes all eyes were on the online media suppliers, but don't imagine mobile's out of the running.
Andrew Walmsley on Digital: Moving with the times
From multi-touch to gestures and body language, our relationship with technology is deepening
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