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Reinventing marketing: We need to rediscover the real meaning of brand trust

By Alan Mitchell, 11 August 10, 12:00

Modern marketing has become so sophisticated that it sometimes ignores the biggest factor in nurturing consumer loyalty: trust in the brand is sometimes all you need.

Editor's comment: Google moves the goalposts

By Gareth Jones, 10 August 10, 12:00

If there's one thing Google is good at, it's making money. And, true to form, the internet giant last week reached deeper into brands' pockets with changes to its search advertising rules.

Editor's Comment: Brands now risk epic FAIL

By Gareth Jones, 04 August 10, 12:00

Among internet users, the term FAIL is reserved for describing mistakes of such monumental proportions that it requires you to pause to contemplate the unfathomable shortcomings of the perpetrator.

The Marketing Society Forum - Should the rules on the advertising of broadband speeds be changed?

By Staff, 04 August 10, 12:00

Ofcom is asking for changes to how broadband services are sold after it found that most users don't have access to the advertised speed, as the gap between ISP claims and the speed delivered grows.

Andrew Walmsley on Digital: Shifting balance of power

By Andrew Walmsley, 14 July 10, 08:30

At Cannes all eyes were on the online media suppliers, but don't imagine mobile's out of the running.

Opinion: The Marketing Society Forum - Could digital technology breathe new life into loyalty schemes?

By Staff, 14 July 10, 12:00

The marketing director of Nectar has raised the possibility that it could use mobile technology to send cardholders targeted offers based on their location within retail partners' premises.