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Helen Edwards on Branding: Virgin modesty
Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.
Editor's Comment: Metro Bank's service point
Personally I'd rather spend an hour poking myself in the eye than visit the bank during lunchtime.
Opinion: The Marketing Society Forum
Is Barclays' talent-contest campaign an effective way to promote its refit?
Mark Kleinman on marketing and the City: RBS brands can take a lead
The bank's break-up could blaze a trail for senior marketers looking to join the top ranks of blue-chips.
We'll Call You - Barclays
As the new academic year approaches, students are grappling with the eternal dilemma of textbooks vs beer. Mole gave Barclays a call to see if it could help.
Mark Kleinman on marketing and the City: RBS must maintain a fine balance
Stephen Hester, the chief executive of Royal Bank of Scotland (RBS), could not contain his irritation last week at the public flogging his company received as it reported another gloomy set of results...
Adwatch Review: Santander
LONDON - Damon Collins, executive creative director at RKCR/Y&R, reviews the Santander commercial which had the eighth highest recall with the public in the weekly Adwatch ranking for 8 July
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