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Helen Edwards on Branding: Virgin modesty
Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.
Editor's Comment: TV's a lively corpse
'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'
Editor's Comment: MasterCard's fight for relevance
In these straitened times, our purses may not be bulging with cash, but they are still brimming with plastic. Debit, credit, store and loyalty cards, and goodness knows what other rectangles of consum...
Editor's Comment: A priceless commodity
What's your favourite property? We're not talking Grand Designs or Phil and Kirstie, but brands.
Adwatch Review: Visa
LONDON - Yan Elliott, joint creative director of WCRS, reviews the latest Visa commerical, which ranked 15th in the Adwatch recall poll of 1 April.
Brand manager of the week
Sharon Zimmerli, Senior design and identity manager, Barclaycard
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