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Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent blogger Steve Dresser.

Do brands benefit from kick-starting the Christmas season this early?

By Staff, 15 September 09, 08:30

LONDON - Decking the stores with holly in September may be seen as shameless exploitation by retailers - or a thoughtful way to help cash-strapped consumers buy their festive delights in affordable st...

Does the Food 2030 report betray a lack of understanding of marketing?

By Staff, 18 August 09, 08:30

Supermarkets have been warned that legislation may be introduced if they fail to help the government cut the amount of wasted food, especially through customer BOGOF purchases

Can Woolworths capture the public imagination as an online brand?

By staff, 30 June 09, 08:30

The iconic name has re-emerged following its acquisition by Shop Direct Home Shopping. Now Woolworths must find a way to convince consumers of its credentials in a clicks-only environment

Amanda Andrews on Media: Turning over a new leaf

By Amanda Andrews, 12 May 09, 08:30

The latest line of eBook readers could offer a fresh outlet both for newspapers and advertisers.

Opinion: The Marketing Society Forum - Will big-budget celebrity Christmas ads put consumers off this year?

25 November 08, 12:00

Sainsbury's has signed up Ant and Dec up for its Christmas push and Marks & Spencer is again using an array of stars. Asda, however, has taken a different tack, using the residents of a Yorkshire vill...