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Helen Edwards: How Tesco can learn from Starbucks

By Helen Edwards, PPA Business columnist of the year, 28 March 12, 09:00

The supermarket chain may find some inspiration to cope with troubled times from an unlikely source

Helen Edwards: The good and bad of Cadbury's brand association tendencies

By Helen Edwards, PPA, Business columnist of the year, 21 March 12, 09:00

Brand equity can thrive or wither depending on the choice of partner for a tie-up, as Cadbury's disparate relationships demonstrate.

Helen Edwards: Real value can come at a higher price

By Helen Edwards, PPA, Business columnist of the year, 29 February 12, 12:00

We often assume "value" means "cheap", but brands such as Waitrose prosper by offering compelling value at a premium price.

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent blogger Steve Dresser.

Editor's comment: Clubcard: reinvent or face extinction

By Noelle McElhatton, 15 February 12, 12:00

Legend has it that in 1994, when Clubcard was unveiled to Tesco's then-chairman Lord MacLaurin, he proclaimed himself 'scared'.

Editor's Comment: Waitrose seeks return on loyalty

By Noelle McElhatton, 25 October 11, 12:00

I'm currently reading a tome about ancient Rome, in which loyalty is a recurring theme.

Editor's Comment: Leahy's risks made his business

18 October 11, 12:00

'The winter of our discontent', the Bard's oft-used phrase, may be brought back into service as the economy stutters toward Christmas.

Do the latest retail failures signal the terminal decline of the high street? The Marketing Society Forum

By Staff, 06 July 11, 12:00

Last week retailers Habitat, HomeForm, TJ Hughes and Jane Norman entered administration, while big names including Thorntons and Carpetright announced nationwide store closure programmes

Editor's Comment: The beauty of Tesco's plans

By Noelle McElhatton, 26 January 11, 12:00

When Zara Phillips posed for her engagement photos last month, commentators threw up their manicured hands in horror at the sorry state of her nails.

Opinion: Should brands do more to cash in on the rising popularity of Halloween?

By Staff, 27 October 10, 12:00

Taking a lead from the US, over the past decade, sales of Halloween-related merchandise have soared, meaning the festival is now the third biggest by value behind Christmas and Easter.