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Helen Edwards: The good and bad of Cadbury's brand association tendencies

By Helen Edwards, PPA, Business columnist of the year, 21 March 12, 09:00

Brand equity can thrive or wither depending on the choice of partner for a tie-up, as Cadbury's disparate relationships demonstrate.

Do the latest retail failures signal the terminal decline of the high street? The Marketing Society Forum

By Staff, 06 July 11, 12:00

Last week retailers Habitat, HomeForm, TJ Hughes and Jane Norman entered administration, while big names including Thorntons and Carpetright announced nationwide store closure programmes

Is sustainability in danger of becoming the preserve of the wealthy?

By Staff, 25 May 11, 12:01

Selfridges' sustainable fishing drive, Project Ocean, shows the importance of thinking green but the debate now is whether average consumers can afford to factor the environment into their spending.

Profile: Leading the resurgence

By Andrew McCormick, 17 November 10, 12:00

Amy Howarth, head of marketing at Uniqlo UK, wants to make its ecommerce site its flagship store. Interview by Andrew McCormick.

Opinion: The Marketing Society Forum - Is TUI making a mistake by getting rid of its late-offer window displays?

By Staff, 08 September 10, 12:00

The tour operator is trialling an approach where it will replace posters for last-minute deals with brand-building 'aspirational' images in the windows of its Thomson and First Choice stores.

Opinion: The Marketing Society Forum - Could digital technology breathe new life into loyalty schemes?

By Staff, 14 July 10, 12:00

The marketing director of Nectar has raised the possibility that it could use mobile technology to send cardholders targeted offers based on their location within retail partners' premises.

Mark Kleinman on marketing and the City: A different sort of ROI

By Mark Kleinman, 23 March 10, 12:00

Retailers rely on a sound understanding of consumers - an understanding worth its weight in gold.

Low prices beat high nostalgia

By Gareth Jones, 09 February 10, 10:24

LONDON - Anyone born before 1980 will remember Rumbelows, the electricals chain - once a familiar sight on UK high streets, and not alone in being a gone-but-not-forgotten retail brand.