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Consumers use social commerce to validate purchases with peers

By Nicola Clark, 23 February 12, 08:00

Consumers are using social commerce applications to give their purchases the "validation of the crowd".

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.

How brands can reach bloggers

By Nicola Clark, 04 March 10, 10:13

Influencing online opinion-formers has become an increasingly important way of reaching consumers, but many brands are still struggling to connect effectively with bloggers, writes Nicola Clark

Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

LONDON - TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009.

Chief marketing officers find it lonely in the board room

By Nicola Clark, 17 November 09, 08:30

LONDON - Many marketers dream of helping to launch a break-out brand or getting in on the ground floor with the next Richard Branson. However, for many who have made it to the top of the greasy pole, ...

Youth marketing: four trends in reaching the CyberGens

By David Benady, 22 September 09, 08:30

LONDON - Brands have grappled with Generation X and Y but the rise of Web 2.0 has brought fresh challenges that brands must navigate to connect with the elusive Cyber Generation.