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Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set to commit spend to The Sun on Sunday.

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.

Experimentation with digital outdoor is on the rise

By David Benady, 30 September 11, 12:00

Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady.

Andy Duncan on life back in the fast lane and his Channel 4 legacy

By Alex Brownsell, 21 July 11, 12:01

Andy Duncan, chief executive of HR Owen, is now using his media and FMCG skills to sell Ferraris and Bugattis. Interview by Alex Brownsell.

Lewis Hamilton and Jenson Button star in Vodafone shoot

By Arif Durrani, 27 June 11, 02:06

Vodafone has turned to its McLaren Mercedes F1 drivers Lewis Hamilton and Jenson Button to star in its latest promotional film for its VIP service.

Brands line up for final slice of Harry Potter

By Maisie McCabe, 15 June 11, 08:55

Anchor butter, LG and Audi are among the brands that have seized the chance to advertise during the opening week of the final Harry Potter film, released on 15 July and expected to deliver 4.9 million...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.