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Biggest brands: Top 100 online advertisers 2010

By Adam Woods, 30 March 10, 12:00

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

The Work

08 February 10, 12:00

From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting their message heard?

BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

AOL creates blog for UK car enthusiasts

By Fiona Ramsay, 17 November 08, 10:35

LONDON - AOL has launched its motoring blog Autoblog.com in the UK, giving consumers news, images and motor show updates.

Europcar awards media account to Mediavest

By Alison Donnelly, 10 November 08, 12:25

LONDON - Europcar has appointed Mediavest to its media planning and buying account ahead of a multi-million pound re-launch to position the brand as the leading hire car operator in the UK.

Toyota hires iCrossing to handle search marketing for IQ model

By Fiona Ramsay, 24 October 08, 10:20

LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter consumers before the launch of new model Toyota IQ, due to go into production this year.

Peugeot uses web to boost customer engagement

By Fiona Ramsay, 20 October 08, 03:01

LONDON - Car manufacturer Peugeot is launching a dedicated area on its five European websites to boost one-to-one engagement with customers.

EasyCar.com assigns SEO account

By Fiona Ramsay, 16 October 08, 05:36

LONDON - EasyCar.com has appointed search engine optimisation and online brand agency LBi Netrank to boost its customer base by improving the site's search engine ranking as part of its online marketi...

Poll: Britain becomes a nation of online shoppers

By Gemma Charles, 08 October 08, 11:55

LONDON - More than 11 million Britons are now shopping online at least twice a week, according to new research, with clothing, books, CDs and DVDs among the most popular favourite items.

Marketers should use social networking sites to talk not sell

By Fiona Ramsay, 07 October 08, 08:30

LONDON - Online social networking is a powerful form of consumer engagement for marketers, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital pub...