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BMW reviews UK advertising account out of WCRS after 29 years
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
Biggest brands: Top 100 Direct Mail Advertisers 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting...
VW backs Scirocco return with direct mail campaign
LONDON - Volkswagen has launched a direct mail push to promote the revival of its Scirocco model.
Unopened direct mail rates fall in 2008
LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 mon...
Marketing's Top 100 Direct Mail advertisers 2008
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition
LONDON - VW has commissioned designers and film producers to create work inspired by the new Scirocco, which goes on sale on 1 September.
Range Rover direct campaign to target thrill-seekers
LONDON - Land Rover is putting direct and digital marketing at the heart of a campaign to promote the Range Rover Sport.
Lexus awards direct and digital business to Kitcatt Nohr
LONDON - Lexus, the Toyota-owned luxury car brand, has appointed Kitcatt Nohr Alexander Shaw to its direct and digital accounts.
Land Rover mails car-match 'quiz'
LONDON - Land Rover is launching a campaign targeting 200,000 prospective customers with a questionnaire.
Marketers 'fail to protect data'
LONDON - Marketing professionals fear that consumer confidence in brands' ability to handle data could be damaged in the wake of a damning survey.
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